We know juice because we’ve had the pleasure to partner with Apple & Eve, a leading natural and organic juice company for over ten years. As Apple & Eve product lines grew, we had the opportunity to work on many product launches, consumer promotions, creative design, digital design and development projects and more. When the core brand website needed a complete redesign we were happy to help our friends at Apple & Eve bring their “Be Pure. Be Fruitful” positioning to life with fresh contemporary messaging.
From a usability perspective, one of the primary objectives was to make the site easy to navigate for parents trying to find important ingredient and nutrition information. It was challenging because the Apple & Eve portfolio includes a vast range of products, including seven main product categories from Apple & Eve Organics to Fruitables to Sesame Street Juice Boxes with three product formats (multi-serve, juice boxes and on-the-go) encompassing over twenty fruit flavors.
Apple & Eve appreciated how thoughtfully we developed wireframe options to improve usability so parents could easily find important product and nutrition information by the new “search by” functionality. We also recommended adding a user-friendly content management system, ultimately saving our client additional costs for future updates.